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For the last few decades, the beauty market has long been abuzz Using the skinification of make-up. But this calendar year, Westman Atelier took a unique tack with Skin Activator Serum: Phone it the make-up-ification of pores and skin care. The merchandise, 5 years while in the making, was the very first foray into treatment method to the brand nam

“I went to companies and questioned them why someone hasn’t innovated the white Forged scenario in SPF,” Mutyala explained to WWD. “Can it be since it prices far more? It does. Is it mainly because it requires more time? It does. Or can it be since brands haven’t cared to prioritize this Local community? Their response was the latter —

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